Courageous Persuaders Video Scholarship Competition |

Courageous Persuaders Video Scholarship Competition

Award amount



FEB 12

Awards available


Scholarship title: Courageous Persuaders Video Scholarship Competition

Applicable Majors: All fields of study

Courageous Persuaders harnesses peer pressure and youthful exuberance by inviting high school students to join in a creative and entertaining competition to make a TV commercial about the dangers of alcohol. Courageous Persuaders is about replacing negative, dangerous images from movies, commercials and television, which portrays drinking as “cool” with positive images that emphasize the dangers of underage and binge drinking. Courageous Persuaders provides high school students a unique opportunity to win a scholarship and be a hero.

In Courageous Persuaders, high school students create television commercials targeted at middle school students to warn them about the dangers of alcohol use. Students compete for scholarship money and trophies. The grand prize-winning commercial actually airs on TV as a public service announcement.

High school students attending a United States High School can participate; emphasis is placed on concept and the message, not on production values. Students are encouraged to use whatever video equipment is available to them. Teachers and principals, school audio/visual departments, parents and community leaders are urged to share their equipment and lend local support by promoting the program as a very unique scholarship competition that is fun to participate in and has a powerful impact on a serious problem.

It’s easy to enter, just go to our website students can fill out entry forms on-line and upload their completed commercials. They may also mail a copy of their PSA in either VHS or DVD format. We offer helpful hints; a royalty-free music library and tips form the experts and a complete list of the competition rules, all on the website.

Apply on their site
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