Scholarship title: Safety Scholars Video Contest by Bridgestone
Applicable Majors: All Fields of Study
Bridgestone Americas (BSA) announced the launch of its fourth annual Safety Scholars Video Contest at the Chicago Auto Show. The company based its decision to continue the contest on both the remarkable success of the program and the company’s ongoing commitment to driver safety education for teens.
The contest, part of BSA’s overall teen safety initiatives, offers a unique opportunity to engage young drivers in the process of educating others about how to stay safe behind the wheel, both as a driver and a passenger. Entrants create a short video that addresses the topic of automotive safety to encourage their peers to make better decisions — and ultimately make the roads safer for everyone.
In addition to receiving a $5,000 college scholarship and a free set of tires, each Safety Scholars winner has the chance to have his or her video used as a public service announcement (PSA) on television stations across the country. In 2009, Safety Scholars videos that were included in this PSA campaign aired more than 9,500 times, resulting in more than 61 million audience impressions.
“The talent of these student video producers is truly extraordinary, and we’re gratified that so many television stations across the United States have agreed to air their videos as public service announcements,” said Dan MacDonald, Executive Director, Communications, BSA. “The program empowers students to make a difference by using their talents to educate their peers about important driver safety issues such as the danger of texting and driving, not using a seat belt, and drinking and driving.”
The 2009 Safety Scholars winners were invited to the Chicago Auto Show to present their videos to a group of automotive journalists and enthusiasts from around the country. Christopher Baugh, Eric Dachman, Daniel Erb, Juliana Hinojosa and Zach King utilized personal testimonies, dramatic narratives, humor and other creative formats to deliver powerful messages about auto safety.
“Safety education is a priority for us,” said Christine Karbowiak, Executive Vice President, Community and Corporate Relations, BSA. “Car crashes claim the lives of more 16- to 21-year-olds than any other cause. As a company, we want to do whatever we can to change that frightening statistic. We’re proud of our comprehensive program of teen safe driving initiatives, and Safety Scholars is a key part of it.”
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